HANDCRAFTED & DESIGNED IN ITALY
COMMITTED TO STYLE AND QUALITY
At Primo it all starts with Style.
We wanted to create clothing that stood out from the crowd, clothing that made the wearer feel stylish and confident in the saddle.
Our clothes are 100% designed and handcrafted in Italy, the home of excellence, creativity and high-quality craftsmanship.
With an eye to current trends we have incorporated traditional patterns with contemporary fabrics to produce clothes with a distinctive look.
We believe cycling clothes should be more than functional, they should empower, motivate, flatter and enhance your ride.
Of course, you can't have style without quality.
When it comes to high quality cycling clothing there is one place, above all others, that comes to mind, Italy. With its long tradition in cycling, its famous Grand Tours and its breath-taking scenery, Italy has plenty of inspiration for manufacturing excellence and first-class production techniques.Our products are manufactured by skilled craftsmen in the heart of Italy, to the highest quality standards. Our garments are designed to not just meet the requirements of cyclists but to exceed them even in the worst weather conditions.
BORN FROM CYCLISTS
The story of PRIMO - Cycling Apparel is an authentic story made of genuine people, with a huge passion for cycling and image.
As cyclists, we know how important it is to feel comfortable without sacrificing looking good. That's why we have combined our professional cycling insight and endless hours in the saddle with fashion to the development of a premium and stylish cycling apparel.
PREMIUM CUSTOM CLOTHING
At Primo, one our strong points is to turn your ideas into art.
Every garment we make is developed from scratch paying attention to every detail.
We have invested a lot in the research and development of the latest fabrics and technologies, ensuring that each product delivers the highest performance for every riding condition.